Collaboration tools can enhance elements like media and content management, live editing, content inspection, and correction. One overarching enabler of this is a cloud-native video production workflow, so broadcasters can collaborate in real-time and work from anywhere in the world.
Today, live sports broadcasters have access to a range of cutting-edge tools and technologies that can help them produce high-quality sports broadcasts in a streamlined and efficient production environment – even if some stakeholders are remote. While 8K, mixed reality, and 360-degree video are still niche formats, hybrid and cloud-based production workflows have become much more mainstream and widely used in recent years. Streamline Production Workflows Without Compromising on Quality Even though they are still emerging, to make sure sports broadcast productions are top-quality and keeping pace with fan’s expectations, accommodating these formats is not as much a matter of “if” but a matter of “when” they will become table-stakes. To ensure production technology solutions are as future-proof as possible, industry leaders have begun adopting some of these new standards already. But those are still ahead of their time and not necessarily worth investing in yet. Cutting-edge solutions on the market support less common, next-generation video formats like 8K or immersive 360-degree video and augmented reality. Deciding which new solutions, formats, and technology to adopt will become a crucial step in weighing the costs versus benefits of a given live sports broadcast production. As new trends and technologies emerge, producing this content can become even more complicated.
In a previous blog, we outlined three strategies for producing high-quality sports broadcasts. Broadcasters who implement these features keep viewers immersed in the content for longer, simultaneously collecting actionable analytics for future content strategies. Additional interactive features like polls are great for increasing viewer engagement, while providing production teams with valuable insights into their audience. Social media platforms are powerful tools for live sports broadcasters to engage with their audience, promote the broadcast, and share additional content to build loyalty with their overall brand. Create Engaging Fan Experiences That Stand the Test of Time Let’s examine how you can create high-quality sports broadcasts more easily, quickly, and with a longer shelf life. In 2023, you can easily produce and deliver this content using next-generation technology solutions. High-quality sports broadcasts are engaging and immersive. Live sports broadcasting is no different. As viewers consume content in growing quantities, their standards for content quality rise in tandem.
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